A light blue Hyundai SUV parked on a road with a rural field background, rear view visible, license plate reading “SERV,” clear sky above.

About SERV

Company History

At NextGen Car Rentals dba SERV, we believe that reliable transportation is not a luxury — it’s a lifeline. Founded in Los Angeles, California, SERV was created to bridge the gap for individuals who need dependable vehicles but may not have access to traditional financing, leasing, or ownership options.

Our Mission

To provide flexible, affordable, and insured long-term car rentals that empower people to move forward — in life and in opportunity.

  • Our purpose extends beyond vehicles and revenue. Serv is deeply committed to giving back to the communities we SERV.
  • Creating jobs, partnering with local organizations, offering mobility support to students and military personnel, while launching community initiatives that provide transportation to those in need.
  • Our goal is to drive social impact as much as we drive growth
  • We envision a future where no one is left without transportation because of financial hardship or credit limitations
  • SERV is redefining what it means to rent a car — transforming it from a transaction into an opportunity

Our Commitment to Service

Built on a foundation of integrity and innovation, SERV is powered by NextGen Car Rentals and Exoticars LLC, combining wholesale dealership expertise with advanced fleet technology through our integrated platform, Coastr.

This allows us to manage every aspect of our business — from maintenance and customer contracts to mobile app renewals — with precision and ease.

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Booking Management

SERV offers a seamless digital rental experience with booking management, a customer portal, biometric verification, live fleet availability, digital payments, and easy online contract renewals.

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Fleet Management

SERV streamlines operations with fleet management tools for reservations, maintenance, a fleet management app, and geographic analytics.

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Customer Management

We support customer management with individual and business profiling, built in CRM, booking history tracking, and smooth digital contract execution.

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Vehicle Revenue Management

SERV supports vehicle revenue management with flexible digital payment options, automatic invoice generation, and tiered pricing models built for long term rentals.